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Utility consumers
The relationship between utilities and customers is an evolving one. This relationship, once considered to be straightforward, has become more…
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Business travelers
While behaviors and demographics are easy ways to segment a market, such approaches don’t delve deeply into what motivates the…
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Hispanic consumers
Hispanics have been defined by demographics, country of origin, behaviors, and language usage. Now we’ve added motivations. Through our study,…
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Marketing executives
How do you differ from your fellow marketers in how you get insights on your market? In this era of…
